Serena Bridal was established in 2009 by Michelle. After training as a wedding planner, Michelle decided to concentrate


on her real passion within the wedding industry which was “THE DRESSES”.


From humble beginnings based in a studio next to her own home, the business quickly grew as brides and their families


loved Michelle and Lyn’s knowledge, genuine interest and warmth.


In 2012 Serena Bridal moved to its current location. Michelle chose an out of town location as she wanted brides to have


space to walk around in the dresses to really get a feel for them. Also it meant free parking right outside for everyone.


There are deliberately only 2 bridal changing areas. This is so that each party has space, rather than cramming brides in,


and also each of them can be made completely private should anyone wish it to be.


When Michelle started the business her aim was to help each bride in the search for her gown:
“I always found it disheartening when a bride had already been to a couple of bridal shops and still didn’t know what she was looking for. My aim has always been, that every bride who comes to Serena Bridal, whether she finds her dress with us or not, will leave knowing what she wants and what she looks amazing in.

 Our small team are dedicated to working with each and every bride so that she looks the absolute best version of herself on her wedding day.”


This is still at the heart of every consultation, although a word of advice:


“If you do find the one, stop looking! Say ‘Yes to the dress’ and let’s crack open the fizz!”


Meet The Team

Michelle - Owner



Favourite Food: Penne Arrabiata
Favourite Drink: Champagne
Celebrity Groom: Brad Pitt

Michelle established Serena Bridal over 11 years ago with the aim of making every bride feel super special whilst she was choosing her dress. With the help of her fabulous team, that ethos is still as strong today.

Sarah - Manager



Favourite Food: Thai Curry
Favourite Drink: Prosecco
Celebrity Groom: Anthony Joshua

Maisey has been with us for almost 3 years now after spending 2 years previously in another bridal shop. She has a warm and bubbly personality and really knows her stuff.


Senior Consultant

Favourite Food: Lasagne
Favourite Drink: San Miguel
Celebrity Groom: Steve McQueen

And Michelle’s mum! Lyn has been with Serena Bridal since the beginning and there isn’t much she doesn’t know about styling brides. Hugely popular with everyone who meets her.



Favourite Food: Pasta
Favourite Drink: Pornstar Martini
Celebrity Groom: Zac Effron

Milly has been with us since 2017. She has a lovely calm personality and is great at putting looks together for her brides.

Each of our consultant’s has an intuitive knack of putting together entire looks, which our brides love.

What to do next?

The best place to start is to browse the stunning images on this website and add the ones you love to your wishlist (bear in mind that they all look very different when worn!).

Whether you’ve a strong idea or no idea of what you’d like, the next step is to book an appointment. You can click the button below or call us on 01268 762 775 or email us at

For any more information please click here for our Frequently Asked questions

Rest assured we are completely focused on helping our brides find their perfect wedding dress.

We are here to help you find ‘the one,’ which may or may not be in our boutique – if it’s not, we’ll certainly help you narrow your search and by the time you leave Serena Bridal, you’ll know exactly what you’re looking for!

Regardless, we want you to enjoy the Serena Bridal experience and we don’t believe any bride should be made to feel she’s the subject of a ‘hard sell.’

Wedding Dresses

VIP Bridal Package

We want to help you find “The One” and enjoy The Serena Experience!