Hi, I’m Michelle, the owner here at Serena Bridal. I started the business in 2009, not because “I had been disappointed with my own bridal shopping experience” it was because I have always been passionate about fashion and styling. I had trained as a wedding planner but was obsessed with the dresses and so Serena Bridal was born. 

The business grew quickly and we moved to our current location in 2012. I deliberately chose an out of town location as I wanted a space where brides could walk around to really get a feel for the dresses, and it also meant free parking right outside. There are deliberately only 2 bridal changing areas. This is so that each party has space, rather than cramming brides in.

I have always been passionate about making wedding dress shopping a lovely experience, and over the years we have added lots of little touches to make it extra special!

We know that some boutiques charge for appointments and / or charge for refreshments. We don’t!  Upon arrival you will be offered a welcome drink of Prosecco, fresh lemon water or fruit juice (complimentary).  Throughout your appointment you will have the undivided attention of your highly trained bridal stylist who will LISTEN and work with you to find the one! If you say “Yes to the dress” you will receive one of our gorgeous gifts. You will then get your chance to have your photo taken in our fabulous “I SAID YES” phone booth! 

Then you are a Serena Bride and we will be with you every step of the way. So click on the link and get booked in today! (All shop photography courtesy of LeBeau Photography)



Meet The Team

Michelle - Owner



Favourite Food: Penne Arrabiata
Favourite Drink: Champagne
Celebrity Groom: Brad Pitt

Michelle established Serena Bridal over 15 years ago with the aim of making every bride feel super special whilst she was choosing her dress. With the help of her fabulous team, that ethos is still as strong today.

Sarah - Manager



Favourite Food: Thai Curry
Favourite Drink: Prosecco
Celebrity Groom: Tom Hardy

Maisey has been with us for several  years now and was promoted to manager in 2021. She has a warm and bubbly personality and really knows her stuff.


Senior Consultant

Favourite Food: Lasagne
Favourite Drink: San Miguel
Celebrity Groom: Steve McQueen

Lyn has been with Serena Bridal since the beginning and there isn’t much she doesn’t know about styling brides. Hugely popular with everyone who meets her.



Favourite Food:  Tacos
Favourite Drink: Vodka lemonade
Celebrity Groom:  Rege Jean Page

Emily is the newest member of our team having joined us in 2023. She previosuly worked in a bridal shop for over 3 years and has a first class degree in Fashion, having designed and made her own bridal collection as part of her final year project.

Each of our consultant’s has an intuitive knack of putting together entire looks, which our brides love.

What to do next?

The best place to start is to browse the stunning images on this website and add the ones you love to your wishlist (bear in mind that they all look very different when worn!).

Whether you’ve a strong idea or no idea of what you’d like, the next step is to book an appointment. You can click the button below or call us on 01268 762 775 or email us at

For any more information please click here for our Frequently Asked questions

Rest assured we are completely focused on helping our brides find their perfect wedding dress.

Wedding Dresses

Champagne Bridal Evening

We want to help you find “The One” and enjoy The Serena Experience!