Contact Information

01268 762 775

contact@serenabridal.co.uk

Kingsview House Kingsview Court, Hodgson Way, Wickford SS11 8YF, United Kingdom

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The Bridal Experience you will cherish forever

The Bridal Experience you will cherish forever

CONGRATULATIONS

If you’re here, it means you are most likely a bride to be. You’ve found your perfect partner, now it’s time to find your perfect dress and we would love to help you.

We have found the perfect dress for over 4000 brides in the past 18 years and we are passionate about what we do.

We have now launched EXCLUSIVE appointments on FRIDAYS and SUNDAYS. Where you and your party can have the attention of a senior stylsit and exclusive use of the boutique for 2 hours and complimentary refreshments WITH NO CHARGE!

On other days you will receive the same amazing service and full two hour appointments but there may be another bride in the boutique however you still have your own private area.

About Us

At Serena Bridal, our team is dedicated to making your bridal experience as memorable and enjoyable as possible. With years of expertise and a genuine passion for weddings, each member of our team is here to guide you through every step of finding your perfect dress. We pride ourselves on creating a warm, welcoming environment where you can feel confident and excited about your journey to the altar.

Stunning Dresses

by Leading Trusted Brands

Romantica
Romantica

Find Your Style

Have a look through our collection based on the silhouettes. You can also search by Designer, Fabric, Neckline, Style and sort by price.

Why Choose Us

At Serena Bridal, we go above and beyond to make your bridal journey unforgettable. Our boutique offers a warm and welcoming environment where you can feel comfortable and confident in your dress search. We provide a personalized experience, taking the time to understand your vision and preferences, ensuring you find a gown that reflects your unique style.

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Professional Team

Our small but highly experienced team have arguably the best knowledge and expertise in the area. You can rest assured that you are in very safe hands.Β 

Customized Solutions

As well as some designers offering customisations, out stylists have such a depth of knowledge that they can advise on any customisations you may want.

Relaible & Trustworthy

Trust is the foundation of our boutique. From your first consultation to the final fitting, we prioritise clear communication, transparency, and attention to detail. Our brides can rely on us to provide honest advice, accurate timelines, and impeccable alterations to ensure your dress fits perfectly for your special day.

Quality Guarantee

Our carefully curated collection of designer gowns is chosen with care to reflect timeless elegance, modern sophistication, and superior craftsmanship.

Knowledge Centre

We have put together some quick and easy documents to help, advise and entertain and also to recommend some other trusted suppliers that our previous brides have used and recommended.

Yes we work by appointment, but if you haven’t booked and would like to pop in. give us a call to see if we are free!

We are able to accommodate the bride and up tp 3 guests during new appointments on all days except Sundays when it is bride plus 4 guests. You are welcome to FaceTime others and if you find the one, you can book another appointment to show other people.

If you want more guests, you can always book our fabulous Champagne Bridal Evening: https://serenabridal.co.uk/vip-bridal-package/ 

  • Tuesday 10am–6pm
  • Wednesday 10am–5pm
  • Thursday 10am–6pm
  • Friday 10am–4pm
  • Saturday 10am–6pm
  • Sunday 10am – 5pm
  • Monday CLOSED

Children are permitted but they will count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £799 and go up to £2400. We will always work within your budget and also have a selection of off the peg gowns available starting from £199.

What Our Customers Say

From start to finish the team at Serena Bridal were fantastic. The experience throughout was nothing short of perfect, with every part of my experience making me feel so special. By the time my wedding came round I was quite sad to say goodbye. The team genuinely care about their brides and their experiences in the lead up to their weddings and I am so grateful for them for my experience. Thank You so much ladies!

Francesca

I had a great experience at Serena Bridal in May 2023. The team was welcoming, patient, and made the process stress-free. I found my dream dress, purchased accessories, and used their seamstressβ€”all conveniently in one place at a good price. They kept me updated, accommodated a last-minute alteration, and ensured my dress was ready on time. I felt like a princess on my big day and highly recommend them.

Katie

Finding my dream wedding dress at Serena Bridal was amazing! They made me feel relaxed and it was super fun and emotional being able to say yes to my dress

Mary

Back in 2014, when dresses with feature backs were a little harder to come by, I instantly fell in love with my Ronald Joyce dress at Serena Bridal - I’d been to a few shops previously but nothing came close. I picked 5 or 6 dresses when I arrived, trying on my favourite first - the others stayed on the hanger and I knew this dress was β€˜the one’. Thank you Serena Bridal!

Caron

Thank you for all your help, I can’t recommend your shop enough. The customer service was amazing

Kerry

You made my wedding dress perfect for me, you were patient whilst I was nervous about trying on dresses for the first time. I lost my mother in law as few weeks before the wedding but you helped me make sure she was part of the dress shopping process. I'm forever grateful. Thank you so much.

Stacy

Find Your Dream Dress At Serena Bridal

An experience like no other, enjoy dedicated care and attention by booking an appointment with us! Call onΒ 01268 762775Β or email us atΒ contact@serenabridal.co.ukΒ to book your appointment.

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Serena Bridal Wickford

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Say YES without the overwhelm 🀍
18+ years styling real brides
Book your appointment here ⬇️

The stunning MILAN gown from Jacquelinda couture. Stunning all over Chantilly lace with detachable sleeves! πŸ’•

#weddingdressinspo #londonbride #weddingdress #essexbride #weddingdressesessex

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The stunning MILAN gown from Jacquelinda couture. Stunning all over Chantilly lace with detachable sleeves! πŸ’• #weddingdressinspo #londonbride #weddingdress #essexbride #weddingdressesessex

The stunning MILAN gown from Jacquelinda couture. Stunning all over Chantilly lace with detachable sleeves! πŸ’•

#weddingdressinspo #londonbride #weddingdress #essexbride #weddingdressesessex ...

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WE DON’T CARE………
whether you’ve shaved your legs, or you’re wearing Mickey Mouse knickers or if your tummy wobbles (newsflash - everyone’s does)

We care about YOU! Your wedding, your vision, making you feel heard, listened to, supported and ultimately helping you to be the most confident and gorgeous bride!

TOP TIP: just don’t wear the Mick Knicks on the big day! πŸ˜‚πŸ˜‚

#weddingdress #bridetribeπŸ’ #weddingdressinspo #weddingadvice #bridaltips

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WE DON’T CARE……… whether you’ve shaved your legs, or you’re wearing Mickey Mouse knickers or if your tummy wobbles (newsflash - everyone’s does) We care about YOU! Your wedding, your vision, making you feel heard, listened to, supported and ultimately helping you to be the most confident and gorgeous bride! TOP TIP: just don’t wear the Mick Knicks on the big day! πŸ˜‚πŸ˜‚ #weddingdress #bridetribeπŸ’ #weddingdressinspo #weddingadvice #bridaltips

WE DON’T CARE………
whether you’ve shaved your legs, or you’re wearing Mickey Mouse knickers or if your tummy wobbles (newsflash - everyone’s does)

We care about YOU! Your wedding, your vision, making you feel heard, listened to, supported and ultimately helping you to be the most confident and gorgeous bride!

TOP TIP: just don’t wear the Mick Knicks on the big day! πŸ˜‚πŸ˜‚

#weddingdress #bridetribeπŸ’ #weddingdressinspo #weddingadvice #bridaltips ...

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Thrilled to have been chosen as finalists for Wedding Dress Retailer of the Year in the 2027 @essexweddingawards_ πŸ’•

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Thrilled to have been chosen as finalists for Wedding Dress Retailer of the Year in the 2027 @essexweddingawards_ πŸ’•

Thrilled to have been chosen as finalists for Wedding Dress Retailer of the Year in the 2027 @essexweddingawards_ πŸ’• ...

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REAL BRIDE ALERT!
The gorgeous Maisie & Ricardo during their wedding at @thereidrooms beautifully captured by @kjsphotography_essex πŸ’•πŸ’•

#weddingdress #weddingdressinspo #weddingdressshopping #2026bride #weddingdressshop

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REAL BRIDE ALERT! The gorgeous Maisie & Ricardo during their wedding at @thereidrooms beautifully captured by @kjsphotography_essex πŸ’•πŸ’• #weddingdress #weddingdressinspo #weddingdressshopping #2026bride #weddingdressshop

REAL BRIDE ALERT!
The gorgeous Maisie & Ricardo during their wedding at @thereidrooms beautifully captured by @kjsphotography_essex πŸ’•πŸ’•

#weddingdress #weddingdressinspo #weddingdressshopping #2026bride #weddingdressshop ...

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Quick update from Michelle on Judging Day For @essexweddingawards_ πŸ’•

#awardsseason #weddingdress #weddingdressinspo #bridalboutiqueessex #weddingdressinspo

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Quick update from Michelle on Judging Day For @essexweddingawards_ πŸ’• #awardsseason #weddingdress #weddingdressinspo #bridalboutiqueessex #weddingdressinspo

Quick update from Michelle on Judging Day For @essexweddingawards_ πŸ’•

#awardsseason #weddingdress #weddingdressinspo #bridalboutiqueessex #weddingdressinspo ...

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Meet Florrie, a gorgeous timeless gown perfect for brides of every size.
Available in store to try on now.

#weddingdressshopping #weddingdressinspo #weddingdress #affordableweddingdress

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Meet Florrie, a gorgeous timeless gown perfect for brides of every size. Available in store to try on now. #weddingdressshopping #weddingdressinspo #weddingdress #affordableweddingdress

Meet Florrie, a gorgeous timeless gown perfect for brides of every size.
Available in store to try on now.

#weddingdressshopping #weddingdressinspo #weddingdress #affordableweddingdress ...

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It’s a brand new week here at Serena Bridal and it’s a busy one too! πŸ’•

#weddingdress #essexbride #weddingdressesessex #weddingdressinspo #londonbride

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It’s a brand new week here at Serena Bridal and it’s a busy one too! πŸ’• #weddingdress #essexbride #weddingdressesessex #weddingdressinspo #londonbride

It’s a brand new week here at Serena Bridal and it’s a busy one too! πŸ’•

#weddingdress #essexbride #weddingdressesessex #weddingdressinspo #londonbride ...

7 1 instagram icon

Another gorgeous gown from our new Pino Label collection, available to order at an incredible price πŸ’•

#weddingdress #weddingdressesessex #weddingdressinspo #affordableweddinggown #affordableweddingdress

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Another gorgeous gown from our new Pino Label collection, available to order at an incredible price πŸ’• #weddingdress #weddingdressesessex #weddingdressinspo #affordableweddinggown #affordableweddingdress

Another gorgeous gown from our new Pino Label collection, available to order at an incredible price πŸ’•

#weddingdress #weddingdressesessex #weddingdressinspo #affordableweddinggown #affordableweddingdress ...

9 0 instagram icon
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Frequenly Asked Questions

Yes we work by appointment, but if you haven’t booked and would like to pop in, give us a call to see if we are free!

Bride plus 4 guests most days but bride plus 5 on Fridays & Sundays.

  • Tuesday 10am–5pm
  • Wednesday 12pm–8pm
  • Thursday 10am–5pm
  • Friday By appointment only
  • Saturday 10am–6pm
  • Sunday By appointment only
  • Monday CLOSED

Yes, we understand that many brides have children and want them to be part of the experience. Children do count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £1099 and go up to £2699. 

Our sister store www.serenluanbridal.co.uk has dresses from £299 – £999 so we cater for all budgets.

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