The Bridal Experience you will cherish forever

CONGRATULATIONS

If you’re here, it means you are most likely a bride to be. You’ve found your perfect partner, now it’s time to find your perfect dress and we would love to help you.

Serena Bridal has been dressing brides for over 16 years and we genuinely love what we do. Whatever your style, size, shape or budget we aim to give every bride the wedding dress experience they deserve, helping you to feel like the most beautiful you.

Browse our dresses

About Us

At Serena Bridal, our team is dedicated to making your bridal experience as memorable and enjoyable as possible. With years of expertise and a genuine passion for weddings, each member of our team is here to guide you through every step of finding your perfect dress. We pride ourselves on creating a warm, welcoming environment where you can feel confident and excited about your journey to the altar.

Stunning Dresses

by Leading Trusted Brands

Find Your Style

Have a look through our collection based on the silhouettes. You can also search by Designer, Fabric, Neckline, Style and sort by price.

Why Choose Us

At Serena Bridal, we go above and beyond to make your bridal journey unforgettable. Our boutique offers a warm and welcoming environment where you can feel comfortable and confident in your dress search. We provide a personalized experience, taking the time to understand your vision and preferences, ensuring you find a gown that reflects your unique style.

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Professional Team

Our small but highly experienced team have arguably the best knowledge and expertise in the area. You can rest assured that you are in very safe hands.

Customized Solutions

As well as some designers offering customisations, out stylists have such a depth of knowledge that they can advise on any customisations you may want.

Relaible & Trustworthy

Trust is the foundation of our boutique. From your first consultation to the final fitting, we prioritise clear communication, transparency, and attention to detail. Our brides can rely on us to provide honest advice, accurate timelines, and impeccable alterations to ensure your dress fits perfectly for your special day.

Quality Guarantee

Our carefully curated collection of designer gowns is chosen with care to reflect timeless elegance, modern sophistication, and superior craftsmanship.

Knowledge Centre

We have put together some quick and easy documents to help, advise and entertain and also to recommend some other trusted suppliers that our previous brides have used and recommended.

Yes we work by appointment, but if you haven’t booked and would like to pop in. give us a call to see if we are free!

We are able to accommodate the bride and up tp 3 guests during new appointments on all days except Sundays when it is bride plus 4 guests. You are welcome to FaceTime others and if you find the one, you can book another appointment to show other people.

If you want more guests, you can always book our fabulous Champagne Bridal Evening: https://serenabridal.co.uk/vip-bridal-package/

Tuesday 10am–6pm
Wednesday 10am–5pm
Thursday 10am–6pm
Friday 10am–4pm
Saturday 10am–6pm
Sunday 10am – 5pm
Monday CLOSED

Children are permitted but they will count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £799 and go up to £2400. We will always work within your budget and also have a selection of off the peg gowns available starting from £199.

Bridal Advice

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Wedding Traditions

5

Recommended Suppliers

5

What Our Customers Say

From start to finish the team at Serena Bridal were fantastic. The experience throughout was nothing short of perfect, with every part of my experience making me feel so special. By the time my wedding came round I was quite sad to say goodbye. The team genuinely care about their brides and their experiences in the lead up to their weddings and I am so grateful for them for my experience. Thank You so much ladies!

Francesca

I had a great experience at Serena Bridal in May 2023. The team was welcoming, patient, and made the process stress-free. I found my dream dress, purchased accessories, and used their seamstress—all conveniently in one place at a good price. They kept me updated, accommodated a last-minute alteration, and ensured my dress was ready on time. I felt like a princess on my big day and highly recommend them.

Katie

Finding my dream wedding dress at Serena Bridal was amazing! They made me feel relaxed and it was super fun and emotional being able to say yes to my dress

Mary

Back in 2014, when dresses with feature backs were a little harder to come by, I instantly fell in love with my Ronald Joyce dress at Serena Bridal - I’d been to a few shops previously but nothing came close. I picked 5 or 6 dresses when I arrived, trying on my favourite first - the others stayed on the hanger and I knew this dress was ‘the one’. Thank you Serena Bridal!

Caron

Thank you for all your help, I can’t recommend your shop enough. The customer service was amazing

Kerry

You made my wedding dress perfect for me, you were patient whilst I was nervous about trying on dresses for the first time. I lost my mother in law as few weeks before the wedding but you helped me make sure she was part of the dress shopping process. I'm forever grateful. Thank you so much.

Stacy

serena_bridal

1,277 Posts 2,729 Followers

WEDDING DRESSES IN ESSEX 🏆
GORGEOUS DRESSES FABULOUS CUSTOMER SERVICE 💖
🥂BOOK YOUR APPOINTMENT HERE ::

serena_bridal Mar 24

Z A D I E 🌸

Our dress of the week is this stunning all over lace fit and flare from @veniinfantinobridal

The bodice features a classic sweetheart neckline perfectly complimented by gentle off shoulder straps. The lace motifs are hand beaded for an all over sparkle, culminating in the most BREATHTAKING glitter train.

This gown exudes glamour, whilst the soft lace pattern and illusion back also offer a sense of romance.

#dressoftheweek #weddingdressessex #bridalboutiqueessex #bridalboutiquewickford #bridalboutiquesouthend #veniinfantino #essexbride #londonbride #romanticweddingdress #sparklyweddingdress

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Z A D I E 🌸

Our dress of the week is this stunning all over lace fit and flare from @veniinfantinobridal

The bodice features a classic sweetheart neckline perfectly complimented by gentle off shoulder straps. The lace motifs are hand beaded for an all over sparkle, culminating in the most BREATHTAKING glitter train.

This gown exudes glamour, whilst the soft lace pattern and illusion back also offer a sense of romance.

#dressoftheweek #weddingdressessex #bridalboutiqueessex #bridalboutiquewickford #bridalboutiquesouthend #veniinfantino #essexbride #londonbride #romanticweddingdress #sparklyweddingdress ...

1 0

serena_bridal Mar 23

P E N E L O P E 🌸

Closing out the weekend with this stunning chic and modern take on a classic silhouette.

One of our faves, Penelope by missstellayork

#essexbride #bridalboutiquewickford #bridalboutiqueessex #bridalboutiquesouthend #stellayorkbride #stellayorkbridal #destinationwedding #pearlweddingdress #modernweddingdress

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P E N E L O P E 🌸

Closing out the weekend with this stunning chic and modern take on a classic silhouette.

One of our faves, Penelope by missstellayork

#essexbride #bridalboutiquewickford #bridalboutiqueessex #bridalboutiquesouthend #stellayorkbride #stellayorkbridal #destinationwedding #pearlweddingdress #modernweddingdress ...

6 2

serena_bridal Mar 22

T H E S E R E N A E X P E R I E N C E 🌸

Our little place of serenity. Your wedding dress shopping experience should be a calm break from the everyday. And that’s what we want you to feel when you step inside. Relaxed, at ease, and ready to focus on you!

Our boutique is tucked away, not in a town centre or busy high street, but in a quiet estate near a residential area. Parking is free and we can welcome up to 4 guests.

If you’re ready to find your dress, come indulge in some self-care and enjoy a truly wonderful shopping experience.

#bridalboutiqueessex #bridalboutiquewickford #bridalboutiquesouthend #2025bride #2026bride #essexbride #londonbride #essexweddingsupplier #weddingdressshopping #bridetribe #sayyestothedress

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T H E S E R E N A E X P E R I E N C E 🌸

Our little place of serenity. Your wedding dress shopping experience should be a calm break from the everyday. And that’s what we want you to feel when you step inside. Relaxed, at ease, and ready to focus on you!

Our boutique is tucked away, not in a town centre or busy high street, but in a quiet estate near a residential area. Parking is free and we can welcome up to 4 guests.

If you’re ready to find your dress, come indulge in some self-care and enjoy a truly wonderful shopping experience.

#bridalboutiqueessex #bridalboutiquewickford #bridalboutiquesouthend #2025bride #2026bride #essexbride #londonbride #essexweddingsupplier #weddingdressshopping #bridetribe #sayyestothedress ...

15 1

serena_bridal Mar 21

W H I C H W O U L D Y O U W E A R ? 🌸

#dressoftheweek #weddingdress #fishtailweddingdress #fitandflareweddingdress #mermaidweddingdress #fittedweddingdress #essexbride #2025bride #2026bride #bridalboutiquewickford #bridalboutique #weddingdressinspo #bridalboutiqueessex #bridalboutiquesouthend

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Open

W H I C H W O U L D Y O U W E A R ? 🌸

#dressoftheweek #weddingdress #fishtailweddingdress #fitandflareweddingdress #mermaidweddingdress #fittedweddingdress #essexbride #2025bride #2026bride #bridalboutiquewickford #bridalboutique #weddingdressinspo #bridalboutiqueessex #bridalboutiquesouthend ...

17 0

serena_bridal Mar 20

🌸

#lovequotes #love #marriage #marriagegoals #poetry #couplegoals #romance #bridalboutiquewickford #bridalboutiquesouthend #bridalboutiqueessex #bridalsupplieressex #essexbride #londonbride #serenabridal

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🌸

#lovequotes #love #marriage #marriagegoals #poetry #couplegoals #romance #bridalboutiquewickford #bridalboutiquesouthend #bridalboutiqueessex #bridalsupplieressex #essexbride #londonbride #serenabridal ...

4 0

serena_bridal Mar 19

B L O S S O M 🌸

We love this luxuriously silky new arrival from @taniaolsenbridal

`Blossom` features a gorgeous pleated neckline and accent bow on the back. The fabric cascades like water for a lightweight, easy feel.

#taniaolsenbridal #bridalboutiquewickford #bridalshopchelmsford #bridalboutiquesouthend #essexbride #essexweddingsupplier #londonbride #summerbride #weddingdresswithbow

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Open

B L O S S O M 🌸

We love this luxuriously silky new arrival from @taniaolsenbridal

`Blossom` features a gorgeous pleated neckline and accent bow on the back. The fabric cascades like water for a lightweight, easy feel.

#taniaolsenbridal #bridalboutiquewickford #bridalshopchelmsford #bridalboutiquesouthend #essexbride #essexweddingsupplier #londonbride #summerbride #weddingdresswithbow ...

7 0

serena_bridal Mar 18

H A V E N 🌸

Sometimes simplicity is perfection. "Haven" is the perfect example of that.

A gorgeous crepe fit and flare dress with a flowing detachable train, Haven is the perfect blend of sharp tailored lines and gentle feminine curves.

As suitable for the city as she is for the beach.

#crepeweddingdress #whiteweddingdress #fittedweddingdress #essexbride #londonbride #bridalboutiquewickford #bridalboutiquesouthend #bridalboutiqueessex #chicweddingdress

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Open

H A V E N 🌸

Sometimes simplicity is perfection. "Haven" is the perfect example of that.

A gorgeous crepe fit and flare dress with a flowing detachable train, Haven is the perfect blend of sharp tailored lines and gentle feminine curves.

As suitable for the city as she is for the beach.

#crepeweddingdress #whiteweddingdress #fittedweddingdress #essexbride #londonbride #bridalboutiquewickford #bridalboutiquesouthend #bridalboutiqueessex #chicweddingdress ...

4 0

serena_bridal Mar 17

S I E N N A 🌸

If you`re looking for delicate elegance, try on this gorgeous fitted fishtail tulle gown with floral appliques and gorgeous beading detail. By @missstellayork

#bridalboutiquewickford #bridalboutiquesouthend #bridalboutiqueessex #essexbride #bridaldesigner #2025bride #2026bride #fishtailweddingdress #fittedweddingdress #dressoftheweek

7 0

Open

S I E N N A 🌸

If you`re looking for delicate elegance, try on this gorgeous fitted fishtail tulle gown with floral appliques and gorgeous beading detail. By @missstellayork

#bridalboutiquewickford #bridalboutiquesouthend #bridalboutiqueessex #essexbride #bridaldesigner #2025bride #2026bride #fishtailweddingdress #fittedweddingdress #dressoftheweek ...

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Contact Information

The Bridal Experience you will cherish forever

The Bridal Experience you will cherish forever

CONGRATULATIONS

About Us

Stunning Dresses

Find Your Style

Aline

Ballgown

Fishtail

Fitted

Short

Sleeves