The Bridal Experience you will cherish forever

EXCITING NEWS

If you’re here, it means you are most likely a bride to be. You’ve found your perfect partner, now it’s time to find your perfect dress and we would love to help you.

We have found the perfect dress for over 4000 brides in the past 17 years and we are passionate about what we do.

We have now launched EXCLUSIVE appointments on FRIDAYS and SUNDAYS. Where you and your party can have the attention of a senior stylsit and exclusive use of the boutique for 2 hours and complimentary refreshments WITH NO CHARGE!

On other days you will receive the same amazing service and full two hour appointments but there may be another bride in the boutique however you still have your own private area.

Browse our dresses

About Us

At Serena Bridal, our team is dedicated to making your bridal experience as memorable and enjoyable as possible. With years of expertise and a genuine passion for weddings, each member of our team is here to guide you through every step of finding your perfect dress. We pride ourselves on creating a warm, welcoming environment where you can feel confident and excited about your journey to the altar.

Stunning Dresses

by Leading Trusted Brands

Find Your Style

Have a look through our collection based on the silhouettes. You can also search by Designer, Fabric, Neckline, Style and sort by price.

Why Choose Us

At Serena Bridal, we go above and beyond to make your bridal journey unforgettable. Our boutique offers a warm and welcoming environment where you can feel comfortable and confident in your dress search. We provide a personalized experience, taking the time to understand your vision and preferences, ensuring you find a gown that reflects your unique style.

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Professional Team

Our small but highly experienced team have arguably the best knowledge and expertise in the area. You can rest assured that you are in very safe hands.

Customized Solutions

As well as some designers offering customisations, out stylists have such a depth of knowledge that they can advise on any customisations you may want.

Relaible & Trustworthy

Trust is the foundation of our boutique. From your first consultation to the final fitting, we prioritise clear communication, transparency, and attention to detail. Our brides can rely on us to provide honest advice, accurate timelines, and impeccable alterations to ensure your dress fits perfectly for your special day.

Quality Guarantee

Our carefully curated collection of designer gowns is chosen with care to reflect timeless elegance, modern sophistication, and superior craftsmanship.

Knowledge Centre

We have put together some quick and easy documents to help, advise and entertain and also to recommend some other trusted suppliers that our previous brides have used and recommended.

Yes we work by appointment, but if you haven’t booked and would like to pop in. give us a call to see if we are free!

We are able to accommodate the bride and up tp 3 guests during new appointments on all days except Sundays when it is bride plus 4 guests. You are welcome to FaceTime others and if you find the one, you can book another appointment to show other people.

If you want more guests, you can always book our fabulous Champagne Bridal Evening: https://serenabridal.co.uk/vip-bridal-package/

Tuesday 10am–6pm
Wednesday 10am–5pm
Thursday 10am–6pm
Friday 10am–4pm
Saturday 10am–6pm
Sunday 10am – 5pm
Monday CLOSED

Children are permitted but they will count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £799 and go up to £2400. We will always work within your budget and also have a selection of off the peg gowns available starting from £199.

Bridal Advice

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Wedding Traditions

5

Recommended Suppliers

5

What Our Customers Say

From start to finish the team at Serena Bridal were fantastic. The experience throughout was nothing short of perfect, with every part of my experience making me feel so special. By the time my wedding came round I was quite sad to say goodbye. The team genuinely care about their brides and their experiences in the lead up to their weddings and I am so grateful for them for my experience. Thank You so much ladies!

Francesca

I had a great experience at Serena Bridal in May 2023. The team was welcoming, patient, and made the process stress-free. I found my dream dress, purchased accessories, and used their seamstress—all conveniently in one place at a good price. They kept me updated, accommodated a last-minute alteration, and ensured my dress was ready on time. I felt like a princess on my big day and highly recommend them.

Katie

Finding my dream wedding dress at Serena Bridal was amazing! They made me feel relaxed and it was super fun and emotional being able to say yes to my dress

Mary

Back in 2014, when dresses with feature backs were a little harder to come by, I instantly fell in love with my Ronald Joyce dress at Serena Bridal - I’d been to a few shops previously but nothing came close. I picked 5 or 6 dresses when I arrived, trying on my favourite first - the others stayed on the hanger and I knew this dress was ‘the one’. Thank you Serena Bridal!

Caron

Thank you for all your help, I can’t recommend your shop enough. The customer service was amazing

Kerry

You made my wedding dress perfect for me, you were patient whilst I was nervous about trying on dresses for the first time. I lost my mother in law as few weeks before the wedding but you helped me make sure she was part of the dress shopping process. I'm forever grateful. Thank you so much.

Stacy

serena_bridal

1,696 Posts 3,044 Followers

Say YES without the overwhelm 🤍
17+ years styling real brides
Book your appointment here ⬇️

serena_bridal Aug 19

Genevieve by @gilesturnerbridal for the bride who wants something completely different but still totally elegant and timeless!

#essexbride #weddingdressesessex #weddingdress #weddingdressinspo #londonbride

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Genevieve by @gilesturnerbridal for the bride who wants something completely different but still totally elegant and timeless!

#essexbride #weddingdressesessex #weddingdress #weddingdressinspo #londonbride ...

6 0

serena_bridal Aug 18

Our stunning bride @mummashabs who got married last week at the @theboundaryweddings
Photographs courtesy of @awhittinghamphotog 💕

#essexbride #weddingdressesessex #weddingdressinspo #londonbride #weddingdress

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Our stunning bride @mummashabs who got married last week at the @theboundaryweddings
Photographs courtesy of @awhittinghamphotog 💕

#essexbride #weddingdressesessex #weddingdressinspo #londonbride #weddingdress ...

3 1

serena_bridal Aug 17

ANOTHER 5 STAR REVIEW!
Thank you Pauline for your kind review of your experience with it. Feedback is so important and means the world as we truly want every bride to feel truly listened to 💕

#essexbride #weddingdressesessex #weddingdressinspo #weddingdress #londonbride

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ANOTHER 5 STAR REVIEW!
Thank you Pauline for your kind review of your experience with it. Feedback is so important and means the world as we truly want every bride to feel truly listened to 💕

#essexbride #weddingdressesessex #weddingdressinspo #weddingdress #londonbride ...

5 0

serena_bridal Aug 15

Darcy by @missstellayork
Timeless, classic, elegant
A dress that speaks for itself modelled by our gorgeous @aimee.rose__ 💕

#essexbride #weddingdressesessex #weddingdress #weddingdressinspo #bridalboutiqueessex

6 0

Open

Darcy by @missstellayork
Timeless, classic, elegant
A dress that speaks for itself modelled by our gorgeous @aimee.rose__ 💕

#essexbride #weddingdressesessex #weddingdress #weddingdressinspo #bridalboutiqueessex ...

6 0

serena_bridal Aug 13

This amazing @missstellayork gown FALLON is now in-store and available to try on! 💕

#weddingdress #stellayork #weddingdressinspo #2027bride #weddingdressesessex

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This amazing @missstellayork gown FALLON is now in-store and available to try on! 💕

#weddingdress #stellayork #weddingdressinspo #2027bride #weddingdressesessex ...

9 1

serena_bridal Aug 12

Happy 4th Birthday to my gorgeous Baxter who is the groom in this video!
He’s the most needy but affectionate dog with such a gentle soul! 😘🎉🥳🎂🎁🎈🎊

#dogwedding #dogsofinstagram #weddingdressinspo #cavapoochon #cavachon

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Happy 4th Birthday to my gorgeous Baxter who is the groom in this video!
He’s the most needy but affectionate dog with such a gentle soul! 😘🎉🥳🎂🎁🎈🎊

#dogwedding #dogsofinstagram #weddingdressinspo #cavapoochon #cavachon ...

13 1

serena_bridal Aug 11

TOP TIP TUESDAY!
In this gorgeous sunshine beware the dreaded strap marks! 💕

#weddingdressesessex #weddingdress #bridalboutiqueessex #weddingdressinspo #essexbride

5 0

Open

TOP TIP TUESDAY!
In this gorgeous sunshine beware the dreaded strap marks! 💕

#weddingdressesessex #weddingdress #bridalboutiqueessex #weddingdressinspo #essexbride ...

5 0

serena_bridal Aug 9

Happy birthday to our fabulous Danielle! Enjoy a couple of days off 💕💕

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Happy birthday to our fabulous Danielle! Enjoy a couple of days off 💕💕 ...

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Frequenly Asked Questions

Yes we work by appointment, but if you haven’t booked and would like to pop in, give us a call to see if we are free!

Bride plus 4 guests most days but bride plus 5 on Fridays & Sundays.

Tuesday 10am–5pm
Wednesday 12pm–8pm
Thursday 10am–5pm
Friday By appointment only
Saturday 10am–6pm
Sunday By appointment only
Monday CLOSED

Yes, we understand that many brides have children and want them to be part of the experience. Children do count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £1099 and go up to £2699.

Our sister store www.serenluanbridal.co.uk has dresses from £299 – £999 so we cater for all budgets.

Contact Information

The Bridal Experience you will cherish forever

The Bridal Experience you will cherish forever

EXCITING NEWS

About Us

Stunning Dresses

Find Your Style

Aline

Ballgown

Fishtail

Fitted

Sleeves