The Bridal Experience you will cherish forever

EXCITING NEWS

STELLA YORK
SAMPLE SALE
1st - 6th SEPTEMBER
30 DRESSES AT
HALF PRICE

If you’re here, it means you are most likely a bride to be. You’ve found your perfect partner, now it’s time to find your perfect dress and we would love to help you.

We have found the perfect dress for over 4000 brides in the past 18 years and we are passionate about what we do.

We have now launched EXCLUSIVE appointments on FRIDAYS and SUNDAYS. Where you and your party can have the attention of a senior stylsit and exclusive use of the boutique for 2 hours and complimentary refreshments WITH NO CHARGE!

On other days you will receive the same amazing service and full two hour appointments but there may be another bride in the boutique however you still have your own private area.

Browse our dresses

About Us

At Serena Bridal, our team is dedicated to making your bridal experience as memorable and enjoyable as possible. With years of expertise and a genuine passion for weddings, each member of our team is here to guide you through every step of finding your perfect dress. We pride ourselves on creating a warm, welcoming environment where you can feel confident and excited about your journey to the altar.

Stunning Dresses

by Leading Trusted Brands

Find Your Style

Have a look through our collection based on the silhouettes. You can also search by Designer, Fabric, Neckline, Style and sort by price.

Why Choose Us

At Serena Bridal, we go above and beyond to make your bridal journey unforgettable. Our boutique offers a warm and welcoming environment where you can feel comfortable and confident in your dress search. We provide a personalized experience, taking the time to understand your vision and preferences, ensuring you find a gown that reflects your unique style.

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Professional Team

Our small but highly experienced team have arguably the best knowledge and expertise in the area. You can rest assured that you are in very safe hands.

Customized Solutions

As well as some designers offering customisations, out stylists have such a depth of knowledge that they can advise on any customisations you may want.

Relaible & Trustworthy

Trust is the foundation of our boutique. From your first consultation to the final fitting, we prioritise clear communication, transparency, and attention to detail. Our brides can rely on us to provide honest advice, accurate timelines, and impeccable alterations to ensure your dress fits perfectly for your special day.

Quality Guarantee

Our carefully curated collection of designer gowns is chosen with care to reflect timeless elegance, modern sophistication, and superior craftsmanship.

Knowledge Centre

We have put together some quick and easy documents to help, advise and entertain and also to recommend some other trusted suppliers that our previous brides have used and recommended.

Yes we work by appointment, but if you haven’t booked and would like to pop in. give us a call to see if we are free!

We are able to accommodate the bride and up tp 3 guests during new appointments on all days except Sundays when it is bride plus 4 guests. You are welcome to FaceTime others and if you find the one, you can book another appointment to show other people.

If you want more guests, you can always book our fabulous Champagne Bridal Evening: https://serenabridal.co.uk/vip-bridal-package/

Tuesday 10am–6pm
Wednesday 10am–5pm
Thursday 10am–6pm
Friday 10am–4pm
Saturday 10am–6pm
Sunday 10am – 5pm
Monday CLOSED

Children are permitted but they will count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £799 and go up to £2400. We will always work within your budget and also have a selection of off the peg gowns available starting from £199.

Bridal Advice

4

Wedding Traditions

5

Recommended Suppliers

5

What Our Customers Say

From start to finish the team at Serena Bridal were fantastic. The experience throughout was nothing short of perfect, with every part of my experience making me feel so special. By the time my wedding came round I was quite sad to say goodbye. The team genuinely care about their brides and their experiences in the lead up to their weddings and I am so grateful for them for my experience. Thank You so much ladies!

Francesca

I had a great experience at Serena Bridal in May 2023. The team was welcoming, patient, and made the process stress-free. I found my dream dress, purchased accessories, and used their seamstress—all conveniently in one place at a good price. They kept me updated, accommodated a last-minute alteration, and ensured my dress was ready on time. I felt like a princess on my big day and highly recommend them.

Katie

Finding my dream wedding dress at Serena Bridal was amazing! They made me feel relaxed and it was super fun and emotional being able to say yes to my dress

Mary

Back in 2014, when dresses with feature backs were a little harder to come by, I instantly fell in love with my Ronald Joyce dress at Serena Bridal - I’d been to a few shops previously but nothing came close. I picked 5 or 6 dresses when I arrived, trying on my favourite first - the others stayed on the hanger and I knew this dress was ‘the one’. Thank you Serena Bridal!

Caron

Thank you for all your help, I can’t recommend your shop enough. The customer service was amazing

Kerry

You made my wedding dress perfect for me, you were patient whilst I was nervous about trying on dresses for the first time. I lost my mother in law as few weeks before the wedding but you helped me make sure she was part of the dress shopping process. I'm forever grateful. Thank you so much.

Stacy

serena_bridal

1,704 Posts 3,072 Followers

Say YES without the overwhelm 🤍
18+ years styling real brides
Book your appointment here ⬇️

serena_bridal Sep 8

In my head I’m Miranda (but nicer!) in reality I’m Michelle the clutz with no spatial awareness 🤪

#devilwearsprada #mirandapriestly #weddingdressinspo #weddingdress #bridalboutiqueessex

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In my head I’m Miranda (but nicer!) in reality I’m Michelle the clutz with no spatial awareness 🤪

#devilwearsprada #mirandapriestly #weddingdressinspo #weddingdress #bridalboutiqueessex ...

5 1

serena_bridal Sep 4

Meet Baltimore from Jacquelinda Couture, this stunning gown is £1499 made to order and can be lined if you don’t like the sheer bodice! 💕

#essexbride #weddingdress #weddingdressinspo #londonbride #bridalboutiqueessex

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Open

Meet Baltimore from Jacquelinda Couture, this stunning gown is £1499 made to order and can be lined if you don’t like the sheer bodice! 💕

#essexbride #weddingdress #weddingdressinspo #londonbride #bridalboutiqueessex ...

3 0

serena_bridal Sep 3

Bridal Top Tip #1
How to hold your wedding bouquet
Save this for the morning of your wedding.

Also, a moment for the dress….Beaumont by Jacquelinda Couture 💕

#weddingdress #bridaladvice #2026bride #weddingdressesessex

33 1

Open

Bridal Top Tip #1
How to hold your wedding bouquet
Save this for the morning of your wedding.

Also, a moment for the dress….Beaumont by Jacquelinda Couture 💕

#weddingdress #bridaladvice #2026bride #weddingdressesessex ...

33 1

serena_bridal Sep 1

So today I took my son to work for his year 11 work experience. I think he thought I wasn’t actually going to get him to work! He helped with lots of stuff although I don’t think he’ll be a window dresser and was clearly exhausted by the end of the day! 😂💙

24 0

Open

So today I took my son to work for his year 11 work experience. I think he thought I wasn’t actually going to get him to work! He helped with lots of stuff although I don’t think he’ll be a window dresser and was clearly exhausted by the end of the day! 😂💙 ...

24 0

serena_bridal Aug 30

Thinking about a wedding dress sample sale but worried you’ll miss the right fit or silhouette? Our latest guide walks you through the practical things that really matter—timing, trying with confidence, what to check in-store, and how to make the most of designer samples without the stress. You’ll get nurturing, boutique-led advice from people who’ve helped countless brides find “the one,” with personalised care at the centre of every appointment. If you want a calmer, smarter sample sale experience, this is the read that will set you up for success.

https://serenabridal.co.uk/wedding-dress-sample-sale-tips/

4 0

Open

Thinking about a wedding dress sample sale but worried you’ll miss the right fit or silhouette? Our latest guide walks you through the practical things that really matter—timing, trying with confidence, what to check in-store, and how to make the most of designer samples without the stress. You’ll get nurturing, boutique-led advice from people who’ve helped countless brides find “the one,” with personalised care at the centre of every appointment. If you want a calmer, smarter sample sale experience, this is the read that will set you up for success.

https://serenabridal.co.uk/wedding-dress-sample-sale-tips/ ...

4 0

serena_bridal Aug 30

Introducing Blaine by Jacquelinda Couture. A stunning modern ballgown with. Gorgeous button detailing down the front.
Modelled by our beautiful @aimee.rose__ 💕

#ballgown #weddingdress #weddingdressinspo #bridalboutiqueessex #londonbride

10 0

Open

Introducing Blaine by Jacquelinda Couture. A stunning modern ballgown with. Gorgeous button detailing down the front.
Modelled by our beautiful @aimee.rose__ 💕

#ballgown #weddingdress #weddingdressinspo #bridalboutiqueessex #londonbride ...

10 0

serena_bridal Aug 28

The stunning Dakota gown from @missstellayork
The back is almost as stunning at the front but as I was on my own I couldn’t show you it……to follow 💕

#weddingdressesessex #highneckweddingdress #weddingdressinspo #londonbride #essexbride

4 1

Open

The stunning Dakota gown from @missstellayork
The back is almost as stunning at the front but as I was on my own I couldn’t show you it……to follow 💕

#weddingdressesessex #highneckweddingdress #weddingdressinspo #londonbride #essexbride ...

4 1

serena_bridal Aug 27

We are OBSESSED with the new FALLON gown from @missstellayork and we just had to add a @dollyparton track, we think the great lady would have approved of this dress 💕💔

5 0

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We are OBSESSED with the new FALLON gown from @missstellayork and we just had to add a @dollyparton track, we think the great lady would have approved of this dress 💕💔 ...

5 0

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Frequenly Asked Questions

Yes we work by appointment, but if you haven’t booked and would like to pop in, give us a call to see if we are free!

Bride plus 4 guests most days but bride plus 5 on Fridays & Sundays.

Tuesday 10am–5pm
Wednesday 12pm–8pm
Thursday 10am–5pm
Friday By appointment only
Saturday 10am–6pm
Sunday By appointment only
Monday CLOSED

Yes, we understand that many brides have children and want them to be part of the experience. Children do count as guests unless they are babies in car seats or prams.

Full priced new gowns which are made to order start at £1099 and go up to £2699.

Our sister store www.serenluanbridal.co.uk has dresses from £299 – £999 so we cater for all budgets.

Contact Information

The Bridal Experience you will cherish forever

The Bridal Experience you will cherish forever

EXCITING NEWS

STELLA YORK
SAMPLE SALE
1st - 6th SEPTEMBER
30 DRESSES AT
HALF PRICE

About Us

Stunning Dresses

Find Your Style

Aline

Ballgown

Fishtail

Fitted

Sleeves